The Best APA Sociology Essay Title Sample

The Best APA Sociology Essay Title SampleYou may be wondering what's the most effective APA sociology essay title sample available. This is important because it can help you make the most of your opportunity to write your own winning essay. As long as you have a good list of tips to guide you, you'll have no trouble following the steps necessary to write the best essay possible.First of all, always keep in mind that there is no such thing as a 'word essay.' While you might know the main topic of the research or opinion piece, the best topics are really long and well-written paragraphs. A professional APA sociologist knows the importance of clarity and gives you tips on how to create the best essay possible.It helps to first begin by having an idea of what kind of essay you want to write by taking a look at a good APA sociology essay title sample. This sample gives you all of the information you need to know about the different forms of writing that the professor will expect. You shou ld also be aware that the types of topics and opinions that you write can actually become part of your course syllabus. You can use the samples to give you ideas on what the professor expects of you when writing an essay.For example, if you write a piece about how a person should respond to the death of a loved one, but all you know about how to respond to the death of a loved one is by giving a name, your reader will be very confused. You should really tell them why this person was important to you and what you did to respond to his death. Also, if you have only ever heard the names 'Bob'John' when speaking about someone, it's not necessarily a good idea to simply add those names to your essay.The best way to make sure you are successful is to think about how you will inform your readers. The best way to do this is to choose a short statement about what type of essay you will write and what you want to include in your presentation. Next, you should always keep in mind the biggest b enefit that the professor expects from you when you teach a class.In this way, you will know what you will and won't be allowed to do in your APA sociology essay title sample. These details will help you prepare for your assignment and to determine whether or not you should start your research on a topic that is acceptable to the professor. You will want to make sure that you follow the rules for your professor before the exam begins, because it's just not fair to have to start late on a topic that will be hard to research.After you've figured out how much time you will have to write your assignment, it's always good to know how long the professor's schedule usually is. This will give you some idea of how long it will take you to do the research for your assignment. Then, you will be able to decide whether or not you should hire a professional to help you write the essay.Having a good list of tips to get started on a good APA sociology essay title sample is essential. It will help y ou not only to write the paper, but to have the best paper possible. You should take the time to see how the rest of the material is created by using the samples that are found on this site.

Writing a College Essay - Who Should I Write About In My College Essay?

Writing a College Essay - Who Should I Write About In My College Essay?Writing an essay is probably the hardest thing you'll ever do. It's not something you're going to just snap your fingers and do it. While there are things you can say, there are a lot of things you'll have to rephrase yourself to keep from screwing up and hurting someone's feelings.The question I ask myself most often when I'm writing a college essay is this: Who Should I Write About In My College Essay? The answer isn't always obvious, especially if you've never written one before. You need to give yourself some time to make the decision. One option that I like to use is to break down the essay into smaller sections.If you decide to focus on a person or place in the college essay, you may want to go with who should I write about in my college essay? This is a good way to put together a list of topics. Then, after you have those, you have to figure out what to write about next.Instead of deciding on a topic in col lege essay, I like to go off of memory. I can then start writing out how I remember things from the past. This is usually where I go back and re-read parts of my essay to figure out what things mean and which parts need to be written in.Another great idea when writing a college essay is to use a personal writing tool. When you're stuck for ideas, consider using something that makes it easier to jot them down. To find a personal writing tool, check out the website AuthorSpy.com.After you get a good idea for a topic, you may want to take a step back and check your memory for something else. Remembering things, no matter how far back you may have had them, is pretty important to being able to recall them when writing an essay. If you're remembering something but can't remember what you're writing, then you're wasting valuable time.For a personal writing tool, check out the Internet for 'writing software' that includes a memory tool. Some of them include things like question starters th at you can use to take a guess at a question you're not sure about and then rewrite it afterwards. When you are learning how to do this, it will be easy to see if you're having trouble remembering.After you get past the first couple of paragraphs of the college essay, you'll probably know a little more about what the topic is supposed to be. If you don't have a firm answer, give yourself some time to think about the best way to proceed and you'll likely come up with something.

The Most Popular Essayssolutions Discounts

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Compare and contrast The Echoing Green with The Schoolboy by

Compare and contrast The Echoing Green with The Schoolboy by William Blake Both The Echoing Green and The Schoolboy are classed under the section, Songs of Innocence, which at first suggests that they will be of a similar nature. However this presumption is dispelled early on, as one examines the issues behind the often comparable wording. Many elements in The Schoolboy do echo those in The Echoing Green and visa versa, but the atmospheres of each poem that are presented are so different that it becomes difficult to see how two such contrasting pieces of work can unite in the same genre. The Echoing Green is one of Blakes most idyllic poems, as it is set in a pastoral and carefree atmosphere, which centres†¦show more content†¦By using the image of a summer morn in the first stanza, Blake creates a tranquil and untainted atmosphere, and descriptions such as birds sing and the distant huntsman winds his horn add an auditory element in an almost identical way to the previous poem. However the serene scene does not continue into the second verse, where the tone changes and Blake describes how having to go to school ruins such a beautiful day: it drives all joy away. The use of the word drives is quite strong and terminates the flowing nature of the previous verse, and the repetition of a summer morn allows one to contrast the two verses. From hence forward, The Schoolboy continues with a fairly negative tone, switching from the first person, I drooping sit to a more philosophical stance towards the end, How shall we gather what griefs destroy?. The stoical conclusion I feel demonstrates the implications of education, and shows that, if buds are nipped, one not only damages childhood but also runs the risk of establishing a long-term effect on the individual, later on in life. Both poems use time to illustrate the changing nature of the individuals, but even this is performed in very different ways. The increasing darkness of The Schoolboy could be seen as representational of the changing seasons, adding to the aspect of the natural world in the poem, especially as the final verses

Project Report for Journal of Clinical Nursing- myassignmenthelp.com

Question: Write about theProject Report for Journal of Clinical Nursing. Answer: Introduction/Background The approved project question is as follows: What knowledge and skills are required for developing the therapeutic relationship/communication with mental health consumers and carers? The rationale for selecting the aforementioned research question is that looking into it would help to establish the essential knowledge, know-how and skill set that mental health nurses need in order to establish and maintain good therapeutic relationship/communication with mental health consumers and carers. Nurse-client therapeutic relationship is very important in nursing practice. In mental health nursing for instance, the nurse-client therapeutic relationship might be the main intervention for working through difficulties and/or promoting growth and awareness (Clark, 2012). Effective nursing practice depends upon an effective relationship between the patient and the mental health nurse. Critical Evaluation A number of scholars have attempted to explore the issue and reported their findings in peer-reviewed journal articles. In their research study, Clark, Parker and Gould (2005) examined the experience of rural generalist nursing personnel working with patients who had mental health illness. A total of 13 registered nurses took part in the study and were working full-time in an acute mental health facility. According to the researchers, the specific skills and knowledge required for building the therapeutic relationship with the mental health patients included nursing knowledge of mental illness, active listening, empathy, assertiveness, observation, patient assessment, humour, problem solving ability, and reflective practice. The strength of this article is that it reveals some of the essential skills that mental health nurses posses or ought to posses when working with their patients. The weakness is that the study used a small sample size of just 13 mental health nurses who were obt ained from a single mental health facility. This may affect the generalizabilty of the findings. This source contributes to my discussion by shedding light on the essential skills and knowledge that nurses in mental health facilities require to be able to have therapeutic communication or relationship with their patients. Other researchers Dinga and Karvinen (2008) carried out a systematic review to find out what the client-nurse therapeutic relationship entails and the way in which healthcare workers including nurses could develop these therapeutic relationships in primary care settings. Trust, interpersonal skills and communication skills were found to be very important for mental health nurses working with clients who have mental illnesses. These skills include listening, paraphrasing, empathy, non-verbal communication, and authenticity (Dinga Karvinen, 2008). The strength of this article is that it describes what a client-nurse therapeutic relationship involves and the skills needed by mental health nurses to develop these relationships and maintain them. The weakness is that the authors included a relatively small sample size of only 9 articles. This affects the generalizability of findings of the study. This source contributes to my discussion by highlighting the skills needed by nurses to esta blish and sustain therapeutic client-nurse relations. In yet a different study, Moreno-Poyato et al. (2017) sought to create changes in the way in which nursing personnel develop the therapeutic relationship within acute psychiatric units as well as to assess the efficacy of implementing evidence via this method. The researchers pointed out psychiatric nurses know that particular skills are needed for developing and maintaining therapeutic relationships with clients. Skills like empathy, teamwork, making a positive first impression, capacity to listen and creating a comfortable and safe environment are essential in fostering and helping the development of a therapeutic relationship (Moreno-Poyato et al., 2017). Reflecting skills are equally crucial. Using reflective skills effectively communicates understanding and acceptance to the patient, builds trust, and facilitates exploration, all of which help to develop therapeutic relationship/communication with the client (Scanlon, 2006). The strength of this article is that it is comprehensi ve, well-written, well-organized, and professionally presented. The weakness is that the study was conducted in just a single psychiatric facility and therefore the findings may not be generalizable to other settings. This source contributes to my discussion by highlighting specific skills that psychiatric nurses need to posses in order to effectively develop and maintain therapeutic relationships with their clients. Dziopa and Ahern (2013) also investigated the subject matter. In their systematic review, they aimed to conceptualize attributes or skills that contribute to the development of a therapeutic relationship in advanced practice mental health/psychiatric nursing. They found out that empathy, understanding, provision of individualized care, providing support, being available/being there, being genuine, showing respect, demonstrating clear boundaries and promoting equality are vital in developing a therapeutic relationship between a mental health nurse and his/her patient. The strength of this article is the fact that it highlights crucial skills that advanced practice clinicians should continuously review and refine to foster and sustain a therapeutic relationship with their patient. This source contributes to my discussion by identifying a number of skills that mental health nurses need to have for them to develop a therapeutic relationship with their client. Critical Observation While on placement at Bankstown Hospital, I was able to critically observe the practices within my clinical area in relation to the research question. What I observed is that in developing the therapeutic relationship with mental health consumers and their carers at the healthcare organization, the mental health nurses exhibited knowledge in mental illness. This is in line with literature findings. According to Dinga and Karvinen (2008), nurses should possess a very sound knowledge of mental illness in order to properly read what is going on. In addition, having knowledge of mental illness allows the nurses to be able to communicate well with the client and work with the client, not against him or her. The nurses at Bankstown Hospital also exhibited skills such as active listening, for example when they sat quietly with the patients and listened to them. This greatly helped to develop therapeutic relationship and effective communication between the mental health nurses and the client /patient. In addition, they exhibited empathy. The nurses knew that these patients came in an acute state and were practically left in the care of the nurses and it was sometimes rather frightening for those patients. By displaying empathy, the nurses are able imagine walking in the shoes of their patients in order to truly comprehend what they may be feeling, and this really helps to developed a relationship between the nurses and the patients (Cahill, Paley Hardy, 2013). Another vital skill that was observed is patient assessment when the nurses observed and assessed their patients to ensure ongoing patient of the client. Schroeder (2013) pointed out that critical, continuous assessment is of great importance in ensuring the ongoing safety of patients. Having outstanding patient assessment skills makes it easier for the mental health nurse to work with his/her patient and to predict a way forward in the patients care. This in turn helps to foster good therapeutic relationship with the mental health patient and his/her carer (Hem Heggen, 2010). The other skill that was observed in the mental health nurses is assertiveness. Assertion, as Clark (2012) stated, is the ability of the mental health nurse to challenge a client in a therapeutic context and attain positive outcome. Also, the skill of problem solving, empower and educate the patients was displayed by the nurses. Furthermore, they demonstrated the ability to communicate well with the clients. Mental health nurses must communicate effectively with their clients as this is critical in developing therapeutic relationships with the clients (Hewitt Coffey, 2005). Lastly, they demonstrated humour which made the patients smile, and in so doing develop great therapeutic relationship with the patients. Cahill, Paley and Hardy (2013) mentioned that if possible, mental health nurses should maintain a sense of humour and give the patient a smile as this helps to establish a good therapeutic relationship. For future practice, it is recommended that mental health nurses should seek to gain relevant knowledge in mental illness. They should also strive to develop a number of crucial skills including effective communication skills, good sense of humour, active listening, understanding, respect, empathy, and assertiveness. These skills and knowledge are of great importance in developing and maintaining the th erapeutic relationship/communication with mental health consumers and their carers. Conclusion To sum up, there is a need for improvement in effective people skills from some healthcare professionals with mental health patients. Nurses and psychiatrists in mental health facilities need to gain the essential knowledge to effectively establish therapeutic relationships. They should strive to refine their knowledge in mental illness. They should also acquire various skills such as interpersonal skills, effective communication skills, reflecting skills, problem-solving ability, humour, listening, understanding, empathy, being genuine and show respect. Having these critical skills would help the mental health nurse develop and maintain therapeutic relationship/communication with the mental health client and their carer. References Cahill, J., Paley, G., Hardy, G. (2013). What do patients find helpful in psychotherapy? Implications for the therapeutic relationship in mental health nursing. J Psychiatr Ment Health Nurs, 20(9):782791. Clark L. (2012). The therapeutic relationship and Mental Health Nursing: it is time to articulate what we do! J Psychiatr Ment Health Nurs, 19(9):839843. Clark, C., Parker, E., Gould, T. (2005). Ruralist generalist nurses perceptions of the effectiveness of their therapeutic inter-ventions for patients with mental illness, Australian Journal Rural Health, 8(13): 205-213. Dinga, B., Karvinen, O. (2008). Building therapeutic relationships with mental health clients in primary care settings. Journal of Clinical Nursing, vol. 8, p. 643-652. Dziopa F, Ahern K. (2013). What Makes a Quality Therapeutic Relationship in Psychiatric/Mental Health Nursing?: A Review of the Research Literature. Internet J Adv Nurs Pract, 10(1): 12-26. Hem, M. H., Heggen, K. (2010). Being professional and being human: one nurses relationship with a psychiatric patient. J Adv Nurs, 43(1):101108. Hewitt, J., Coffey, M. (2005). Therapeutic working relationships with people with schizophrenia: literature review. J Adv Nurs, 52(5):561570. Moreno-Poyato, A. R., Degad-Hito, P., Suarez-Perez., Leyva-Moral, J. (2017). Implementation of evidence on the nurse-patient relationship in psychiatric wards through a mixed method design: Study protocol. BMC Nurs, 16(1): 34-39. Schroeder, R. (2013). The seriously mentally ill older adult: perceptions of the patient-provider relationship. Perspect Psychiatr Care, 49(1):3040. Scanlon, A. (2006). Psychiatric nurses perceptions of the constituents of the therapeutic relationship: a grounded theory study. J Psychiatr Ment Health Nurs,13(3):319329.

Marketing Plan for the Samsung Galaxy Tablet

Introduction Marketing refers to â€Å"the set of institutions, activities, and processes for creating, communicating, delivering, and exchanging goods and services that have value for customers, partners, and the society†. Thus, marketing aims at identifying and satisfying customers’ needs effectively.Advertising We will write a custom essay sample on Marketing Plan for the Samsung Galaxy Tablet specifically for you for only $16.05 $11/page Learn More Marketing is crucial to an organization’s success. It enables an organization to â€Å"integrate and align its resources and functions to an overall goal of customer satisfaction†. Effective marketing requires a marketing plan. A marketing plan refers to â€Å"a written document that describes how an organization intends to reach its target market†. It entails a situation analysis, an organization’s goals, marketing strategies, and marketing mix decisions. This pap er discusses the marketing plan for the successful development, commercialization, and introduction of the Samsung galaxy tablet into the market. Situation Analysis Strengths In the past decades, Samsung has emerged as one of the most competitive companies. Samsung boasts of several strengths. First, it focuses on producing electronic devices with a hardware system, which is compatible with most software and operating systems. This has enabled Samsung to have an edge over its competitors such as Apple. As a result, â€Å"Samsung’s Android mobile phones and tablets have gained a huge market share as opposed to Apple’s iOS and OS X†. Second, Samsung is one of the most innovative mobile phone companies. For example, â€Å"in 2011 Samsung was among the top patent assignees in the United States of America†. The acquisition of several patents has enabled it to surpass most of its competitors. Additionally, the company has won several awards for its productsâ₠¬â„¢ designs, which are user friendly and unique. Samsung also has a major focus on designing environmentally friendly products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Third, the company has a strong financial base because it has a significant market share in a number of its products’ categories. Moreover, Samsung’s manufacturing firms are located in countries where the cost of production is relatively low. As a result, it incurs low costs of production; hence, it can offer its products at a lower price. Fourth, Samsung has managed to market its brand effectively. It is among the top rising brands. â€Å"From 2011 to 2012, the company’s popularity rose by 40 percent†. This rise was mainly attributed to strategic marketing techniques. For example, the company uses varied avenues such as sporting events to market its products. Weaknesses Despite its streng ths, Samsung faces a number of challenges. First, the company lacks its own software. Software production can enable a company to attain a high profit margin. It also helps to popularize a company’s product and promote its brand loyalty. Therefore, Samsung is disadvantaged compared to its main competitors such as Apple. Second, the company has businesses in a number of industries. Thus, â€Å"it might lose focus by competing in several industries†. In the past years, Samsung has been found guilty of patent infringement. Consequently, this has had a negative effect on its reputation. Third, Samsung is one of the largest electronic companies in the world. Nonetheless, the company experiences a relatively low gross profit margin due to the company’s aggressive price cuts on its products. Opportunities Samsung has numerous opportunities that it can seize in order to enable it expand further. For instance, â€Å"the smartphone market in India is one of the least pen etrated among the Asian countries†. Therefore, its strong presence in India can enable it to maximize gains in India’s smartphone market. The introduction of smartphones and tablets has led to a major increase in the demand for application processors. Fortunately, â€Å"Samsung is one of the main manufacturers of application processors for tablets and smartphones†. Therefore, Samsung stands a better chance of meeting this demand because it has a superior experience in the production of processors.Advertising We will write a custom essay sample on Marketing Plan for the Samsung Galaxy Tablet specifically for you for only $16.05 $11/page Learn More Samsung is also one of the dominant players in the tablet market. Therefore, the company has high chances of expanding its niche in the tablet market by producing unique and high quality tablet models. Samsung has a large patents portfolio. As a result, it has a competitive advantage over it rivals. Therefore, it can be able to acquire more patents through acquisition of other firms. Threats Samsung faces a number of threats to its business operations. First, the smartphone market in the developed countries is highly saturated; hence, it might not reap major gains in the developed countries. Second, rapid technological change is also a major threat to the company. Currently, Samsung is under pressure to keep on producing new products at a faster rate. However, this is often difficult whenever a company aims at being innovative and successful because innovations take considerable time. Third, Samsung is prone to experience major price wars. For instance, the company has been offering its products at a relatively lower price compared to its competitors. Therefore, its competitors may also follow the trend. Unfortunately, this will significantly erode Samsung’s profit margins, which are already low. Industry Trends and Competition Samsung is one of the major compan ies in the tablet industry. Others include Apple, Asus, Acer, and Nokia. All the players in the tablet industry have continued to produce new tablet models. For example, at the beginning of 2014, Asus introduced the Transformer Book TD300. â€Å"The new tablet model by Asus switches instantly from Windows 8.1 to Android and back†. In a similar manner, Apple has also developed new tablet models such as the iPad Air, which â€Å"has a thinner aluminum body chassis, identical to the iPad mini†. Furthermore, the tablet market is likely to expand due to an anticipated decline in the use of laptops. A number of people have adopted tablets because of their convenience.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Tablets are portable and effective compared to laptops and desktops. Consequently, there has been a rise in the demand and supply of tablets in the market. This has led to a stiff competition among various companies. Therefore, the price and quality of a tablet plays a critical role in determining customers’ purchasing patterns. The Organization’s Mission Statement A mission statement is a statement of purpose. It explains the reason for the existence of an organization. It guides the decisions and actions of an organization. A mission statement for a commercial company should comprise three major elements. These include â€Å"the key market, the contribution of the organization, and the distinction of its product or service†. Therefore, Samsung will adopt the following mission statement: â€Å"to be the most successful electronic company in the world by developing user friendly tablets that brings a lively experience to all internet users.† Performance g oals The company will pursue the following goals. First, the company aims at realizing a monthly turnover of $500,000. Second, the company aims at supplying the Samsung galaxy tablet to the major online stores by the end of the first month after its launch. Third, the company plans to distribute the Samsung galaxy tablet in all Asian countries within the first six months. Marketing strategy A marketing strategy should â€Å"enable an organization to concentrate its resources on the optimal opportunities with the major aim of increasing sales and achieving sustainable competitive advantage†. A marketing strategy is one of the most essential elements of a marketing plan. A number of marketing strategies are often developed as long-term plans. In such a case, an organization is often required to develop a tactical plan. A tactical plan spells out what an organization aims at achieving within a period of one year. There are different types of marketing strategies that a company c an adopt. The choice of a particular marketing strategy is largely determined by the situation analysis. For instance, the strengths and opportunities identified in the situation analysis determine the strategy that a company adopts. In most instances, a company’s success is determined by its strengths and opportunities. Similarly, the choice of a marketing strategy depends on an organization’s mission statement, as well as, the company’s goals and objectives. Some of the marketing strategies include the product differentiation strategy, cost leadership strategy, and the market focus strategy. The product differentiation strategy involves the creation of a product or service that is distinct from one’s competitors. Therefore, a company that adopts this strategy will have to ensure that its product has specific attributes that are unique from other products in the market. On the other hand, the cost leadership strategy is intended to enable a company to at tract cost-sensitive customers. Thus, a company will sell its product at a relatively lower price compared to its competitors. This strategy is most suitable for a company, which incurs lower production and marketing costs. The market focus strategy requires a company to describe its market scope. Thus, a company can choose to have a narrow market scope or a broader market scope. Additionally, â€Å"a company may opt to specialize in the production of a particular product in order to meet the unique needs of customers in a given market segment†. Samsung will adopt the product differentiation strategy. This strategy will be most suitable for commercialization and introduction of the Samsung galaxy tablet into the market. The Samsung galaxy tablet has a distinct model from other tablets in the market. Its model is user friendly and can enable internet users to enjoy lively internet browsing. For instance, the Samsung galaxy tablet has a wider screen, which can enable a user to perform multiple tasks. Additionally, the Samsung galaxy tablet is lighter; hence, portable. Market Segmentation Samsung targets people who are eighteen years and above. The company targets adults because the galaxy tablet will facilitate their activities. For example, the tablet has several applications with varied functions. The Samsung galaxy tablet will also be suitable for both male and female users. For instance, the galaxy tablet has different colors such as black, yellow, and silver. Thus, users have a chance to make a choice between the colors available. Additionally, the Samsung galaxy tablet is lighter. As a result, it can easily fit into a jacket’s pocket or in a handbag. Samsung also targets all professionals in various fields. For instance, the galaxy tablet will be suitable for businesspersons who use the internet several times in a day to communicate with clients. It is also suitable for professionals who may wish to prepare and make presentations. The galaxy tablet will also be suitable for professionals who travel regularly. Therefore, the Samsung galaxy tablet can enable them to work while travelling. Integrated Marketing Mix Product Samsung galaxy tablet is seven inches long. It has two cameras and is compatible with a flash disk. â€Å"The Samsung galaxy tablet uses Android 2.2 with market support†. It also has a number of pre-installed applications. Finally, â€Å"the Samsung galaxy tablet has five default home screens†. Price The Samsung galaxy tablet will cost approximately $600 to $500. However, the price will differ from one country to another. One of the major price determinants for the Samsung galaxy tablet will be the market situation in a given country. For instance, factors such as market competition and cost of operations incurred by distributors will influence the local prices in various countries. Location and Distribution Samsung dealers will distribute the Samsung galaxy tablet to all regions within thei r respective countries. The tablet will be available in the major retail stores in various countries. In addition, customers will also have the privilege to purchase the tablet from online stores. Promotion Samsung will use various advertisement channels to market its galaxy tablet. For instance, Samsung will use both print and electronic media for advertisement. The company also intends to organize major sales promotions in the first three months. Summary and recommendations for the execution of the plan This marketing plan aims at maximizing Samsung’s profits. It provides a detailed description of the company’s strengths such as a large market share, superior experience in the production of electronic devices, and sustained innovation. The company intends to use the product differentiation strategy as its marketing strategy. The company should take note of the following factors in order to execute the marketing plan effectively. First, the company should conduct regu lar evaluation in order to determine progress. It should use the evaluation results to make improvements where necessary. Second, the company should ensure a timely distribution of the tablets immediately after the launch of the galaxy tablet. Third, the company should minimize costs in the execution of the marketing plan in order to increase its gross profit margin Conclusion From the above discussion, it is evident that a marketing plan is a crucial tool that enables a company to have an edge over its competitors. It provides a situation analysis that spells out a company’s strengths and opportunities. Therefore, a marketing plan helps to focus a company’s operations, goals, and decisions. References Jurevicius, O. (2013, May 13). SWOT Anayses. Retrieved from Strategic Management Insight: https://www.strategicmanagementinsight.com/ Proctor, T., Chernev, A. (2002). Strategic Marketing: An Introduction. Psychology Press: London. Samsung. (2013). Galaxy Tabs. Retrieved from Samsung: https://www.samsung.com/us/ Whalley, A. (2010). Marketing Definition. London: Bookboon. This essay on Marketing Plan for the Samsung Galaxy Tablet was written and submitted by user Marlee Ratliff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

International Business Machines Corporation

International Business Machines Corporation Introduction The International Business Machines Corporation is among the largest U.S. technology and consulting corporations. It provides software and hardware and consults other companies with recommendations on improving technological design. The company has a well-developed corporate responsibility philosophy that is confined to several aspects.Advertising We will write a custom research paper sample on International Business Machines Corporation specifically for you for only $16.05 $11/page Learn More To begin with, IMB managers define new options and apply those to a number of societal problems. The company also assesses programs to gain the maximum results. It also pays attention to enhancing employees’ motivation, as well as provides new approaches and techniques to improving their communities. Finally, integrating corporate citizenship and responsibility is another integral part of the company’s philosophy because it allows the company ’s managers to develop a comprehensive method to correspond to the values of global enterprise. Cultural diversity and generational differences are also included into such values. The main purpose of this paper is to define the main demographic characteristics of the company through analysis of reports and related documents. It is also necessary to define the ratio of types of generations, including Traditionalists, Boomers, Generation X, and Millennials. In addition, the paper seeks to highlight the programs and strategies that the company has implemented to manage the challenge of generational differences and introduce alternatives to make diversity an advantage for the company. Main Discussion Historic Background The company’s diversity history dates back at the end of nineteenth century when the Computing Scale Company, one of the company that later became the part of the IBM, hired Richard McGregor, an African American, along with Nettie Moore, Emma Manske, and Li lly Philip. All these employees had been hired long before Lincoln introduced the Emancipation Proclamations, as well as women’s right to vote. In the course of the history, IBM has gradually been introducing the diversity policy – beginning with the creation of the training center for people with physical and mental impairments and ending with the company’s attention to the right equality of sexual minorities.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, cultural acceptance, tolerance, equal opportunities, and diversity are standing at the core of the company’s creation. This company’s explicit commitment provides it with a wider picture of the opportunities it can take advantage of at the global arena. IBM’s employment policies were not confined to meeting the diversity needs of employees. Rather, the company never gave up introducing new training programs for their workers to acquire new skills and enrich their experience. In 1932-33, Watson decided to augment the company’s inventory and expand the manufacturing capacity instead of hiring new personnel and dismissing the old one. By raising wages and introducing the retraining programs, the employees were highly motivated to increase their performance of the organization. Consideration of social and a pension scheme was also on the agenda and by 1945, the company formed a pension system despite deep economic crisis in the country. Therefore, the program introduced in 1930s â€Å"†¦reflected IBM’s commitment to retrain, rather than lay off, workers, and to promote from within the company’s own ranks† (Stebenne, 2005, p. 56). The no-layoff policy for the employees has now been followed over fifty years. Such a system is also called welfare capitalism which involves creation of exclusive benefits systems embodying an d meeting employees’ needs, problems, and concerns. More importantly, the employment policy has given foundation for considering generational differences and facing the challenging of globalization. Diversity, therefore, is the core task that IBM examines to improve organizational structure and performance. It also contributes greatly to a competitive advantage of a firm. Further development of diversity policies lead to the emergence of Equal Opportunity legislation, or Diversity 1.0 that was followed by Diversity 2.0 in 90s of the past century.Advertising We will write a custom research paper sample on International Business Machines Corporation specifically for you for only $16.05 $11/page Learn More The final program – Diversity 3.0, was introduced take advantage of generational differences and build effective teams to achieve the best results and meet customers’ needs (IBM, 2010). Perceiving differences as an advantage has been the first step toward building a successful corporation, as well as predicting the outcomes of the globalization process. Presenting Information on Company’s Attitude to Generational Differences Technological advances constitute the major task of IBM managers. In order to introduce innovation, the company should also pay attention to the aspect of generation difference to motivate, retrain, and improve productivity of the employees. In fact, the company acknowledges that younger generations are technologically savvy in comparison to much more experienced employees working in the companies much longer. Nevertheless, IBM industry innovator Andy McAfee in the interview states, â€Å"I’ve seen plenty of existing managers and executives and older knowledge workers jump on board very easily, but it is also true that people entering the workforce now – the Millennials – are just inherently more comfortable with †¦the tools†¦Ã¢â‚¬  (McAfee, 2011, p. 3). At the same time, the McAfee motivates Generation Y to induce new ideas, options, and opportunities, and contribute to the development of new software and hardware products. In addition, the managers realize the urgent need to face changes. Structural and managerial changes are possible through introducing new collaboration and knowledge models.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Detailed examination of generational differences provides a clear picture on the challenges and strategies that IBM adopts to solve problems. In this respect, the company has conducted research on the Generation Y presented in China marketing sector. Just like American employees encounter change, the Chinese sector should also be concerned with the facing the corresponding shifts (N-Dynamic Market Research, n. d.). Change management, therefore, comes to the forth of the company’s strategic mission and philosophy. The first stage of acknowledging changes is defining the characteristics of this generation. According to the research, this age category, born between 1980 and 1989, feels extremely comfortably utilizing high technology for global connections, social networking, and entertainment (N-Dynamic Market Research, n. d.). They also adjusted to immediate advantages that the technological world introduced to them (N-Dynamic Market Research, n. d.). Because the Generation Y, or Millennials grew up with the development of the Internet and computer, their attitudes to work considerably differ from those of older generations. According to the report, â€Å"Gen Y’s are generally resourceful, creative, flexible, quick, efficient, technologically savvy, and more problem solving and communication oriented than generations before† (N-Dynamic Market Research, n. d., p. 2). Further step of handling the new generation is to acknowledge the fact that Gen Y is a different generation with new features, but not an anomaly. What is more important is that this target audience indicates future trends of next generations’ formation. Therefore, addressing their weaknesses and strengths is crucial for facilitating information exchange and communication. Examining objectives, attitudes, and motivations of Gen Y is vital for enhancing organizational performance of the employees and creating a favorable workforce environment. Increased awareness of connect ion to company’s goals is the main concern of IBM managers should be confident in their employees’ objectives and motivations. Analysis of characteristics, particularly, negative feature, is vital. The research introduced a number of shortcomings of the Generation Y that need to be addressed. Specific emphasis has been made on their immediate change of tastes and making choices, particularly at the expense of personal contributions, extreme demand of constant feedback and collaboration. In addition, the representatives of Gen Y are not accustomed enough to single-mindedness, loyal diligence, and persistence. Finally, Millennials cannot accept criticism easily and are focused on increasing their monetary earnings. Consideration of these characteristics has highlighted a tangible gap between young and old generations, which has created significant challenges for successful work of IBM. However, the company takes this problem seriously and strives to adjust to the emergin g changes by activating the work of human resources and research and development departments. Analysis of the Proposed Programs to Manage Generational Differences Technological innovation requires greater commitment to cultural diversity. Investing into the development of IBM employees is important because it can ensure progressive improvement and approaches to managing new realities and globalized community. The program introduced by the company involves policies oriented on health and wellness, learning and development, and diversity. In the course of the history, IBM has acknowledged the significance of facilitating health reforms, as well as encouraging precaution measures among IBM employees. In particular, the company â€Å"takes an aggressive and comprehensive approach to investing in employee health and wellness, promotes workplace safety, and encourages a healthy integration of life and work† (Corporate Responsibility Report, 2009, n. p.). Within the concept of learn ing and development, over 400.000 employees are quite difficult to manage as far as skills analysis is concerned. In order to face the problem, the company seeks to deepen their relations with employees to enhance their education, development and skills with regard to the generational differences. Focus on human resources as the most powerful instrument of successful integration into the global environment is among the effective strategies implemented in the IBM. The company realizes the challenges of generational differences and, therefore, learning and development initiative fits best to meet the requirements. Finally, diversity consideration is the closest to the employment of policy of handling generational differences. Within this contexts, the company seeks â€Å"†¦to find ways to not only embrace that diversity, but use it to the benefit of the business; to better understand markets and unleash innovative creativity† (Corporate Responsibility Report, 2009, n. p.). Such a strategy allows the company for accomplishment of their goals. More importantly, it meets the objective to focus on customer behavior and satisfaction. The program oriented on handling diversity consists of six steps that have introduced considerable results. The first step involves increasing diversity competence to facilitate cultural adaptability. This measure is confined to introducing various beneficial resources and programs, including podcast and webcasts, a Cultural Adaptability Council, and Integrated Diversity and Cultural Awareness training modules (Corporate Responsibility Report, 2009). The second approach engages local thinking into global network. Enacting geographic and business units is aimed at tailoring programs in accordance with unique needs of employees. The third approach consists in extending from constituency to the company’s community. The concept of diversity should spread beyond the traditionally identified groups in order to facilitate inf ormation sharing across the company. The effort leads to creation of new communities, including Work/Life Zone Teams, Parent Company, and Global Women in Technology (Corporate Responsibility Report, 2009). Integrating programs for gaining the maximum benefit via diversity initiatives in human resources processes is another strategy that allows for effective presentation of programs. Further development of partnership between employees and their managers responds successfully to the needs of the globalized community with generational differences. Finally, employees themselves should actively be involved in defining the main constraints of cultural diversity and generational differences in the twenty-first century. The IBM company counts almost five generations of employees working with them, including silent generation, baby boomers, generation X, and generation Z, which is born in 1990s. The differences among these generations create much more challenges than geographical and cultur al differences. However, reduction of baby boomers and silent generation can lead to a tangible knowledge grain, as well as changes to the workforce. According to the research conducted by IBM Global Technology Services (2011), the largest segment of workers is composed of Millennials. In particular, almost 50 % of employees constitute Generation Y. Disparities in preferences and learning styles are highlighted among various generations and, therefore, learning leaders should not ignore age changes so as to adapt to their capabilities and needs (IBM Global Technology Services, 2011). Both older generations and younger workforce should be taken into consideration to promote collaborative problem-solving, effective social networking, and participatory techniques in achieving organizational goals. On the one hand, the company seeks to approach the generational challenges individual. On the other hand, the firm explores general strategies to meet the needs of various generations. In thi s respect, they define that â€Å"†¦millennials lean decidedly toward the smarter, technology-driven methods of learning: collaborative problem-solving; social network; organic, user-driven, participatory, anytime/anyplace informal experiences†¦Ã¢â‚¬  (IBM Global Technology Services, 2011, p. 3). Therefore, because technological devices constitute the central interest of the generation, it is possible to apply it in online role games to encourage employees to develop their collaborative, competitive, and goal-oriented skills in the workplace. Apart from technological devices, learning modules should also strike the balance between the virtual space exercises and real environment. In other words, virtual space in combination with a traditional learning environment can reach the company’s objectives and provide a powerful foundation for facing external competition. In 2008, the company’s Academy of Technology world summit introduced a practical testing to def ine how new skills in virtual interaction can contribute a favorable learning environment (IBM Global Technology Services, 2011). The experiment involved virtual space sought to encourage the participant to apply interactive and creative techniques and take advantage of the option provided by online space. Since then, numerous meetings have been conducted via online channels. All the meetings were conducted individually to trace possible improvements, challenges, and problems. Further advances in managing generational differences were connected with the analysis of the way technical leaders handle diverse team. By using three-dimensional collaborative tools, they invited participants to brainstorming sessions, which resulted in successful analysis of skills, as well as problems that need to be addressed. Interactive capabilities are further applied within the company to meet the global challenges and foster global cooperation. Shifts from individual learning to collaborative learnin g assist in delivering a more socially connected community and creates highest business results. The chief executive officers of IBM strive to make learning organization smarter as well as develop a technology supported and people-led system of control. Conclusion Long history of IBM development reflects a complicated path toward advancement of employment policies. Specifically, the company’s focus has always been made on enhancing employees’ value, respecting cultural diversity, and managing generational differences. The latter is of especially importance for the company’s executives because it provides significant challenges for the organization to adjust to the global competition and create a favorable image of the international corporation. In particular, IBM is extremely concerned with recent changes, problems, and advances related to managing generational differences effectively. Special attention is given to Generation Y, or Millennials that cover the gre atest segment of the company’s employees. Despite that fact, the company takes efforts to present equal opportunities to other generations working with the organization. In response to the challenges, the company launches a series of programs and learning modules that would engage all generations into the working process. The legislatures initiated at the beginning of the twentieth century resulted in further development of strategies aimed at enhancing cooperative capacities of the personnel and engage older generations into managing technological innovations. Apart from considering Millennials, the company also pays closer attention to Generation Z who are born in the 90s of the past century. The importance of managing this generation and solving problems is enormous because can provide future perspective for developing sophisticated approaches for managing future generations. Overall, the company has managed to face the challenges of generational differences and create the approach to building management strategies. References Corporate Responsibility Report (2009). Investing in the IBMer. Web. Corporate Responsibility Report (2010). Employee Diversity. IBM. Web. IBM (2010). Diversity 3.0. Web. IBM (n. d.). Responsibilities at IBM. Web. IBM Global Technology Services (2011). Innovative Learning Strategies for the Smarter Enterprise: Addressing Generational, Globalization, and Cost and Speed Challenges. pp. 1-10. Web. McAfeee, A. (2011). Conversations with Industry Innovators. IBM Video Transcript. Web. N-Dynamic Market Research. (n. d.). Collaborating with Gen-Y: Leveraging Generational Insight to Build the Best Workplace for Gen-Y in China. Research Institute. 1-42. Web. Stebenne, D. L. (2005). IBMsâ€Å"New Deal†: Employment Policies of the International Business Machines Corporation, 1933–1956. Journal Of The Historical Society, 5(1), 47-77.